45 Children's Clothing Brands Favoured By The Fashion Set (2024)

45 Children's Clothing Brands Favoured By The Fashion Set (1)

While shopping for yourself is fun (and boy, is it fun) there's something about buying bits for the small people in your life, be it your own child, a niece or nephew, or godchild, that takes retail therapy to the next level.

We're pretty sure it's down to the miniature nature of these clothes - tiny booties, little playsuits and micro dresses - that have us adding to basket in such a hurry. And making it just that bit easier are all the fashion designers, like Stella McCartney and Rejina Pyo creating kids' lines all infused with their main collection's style and flare.

Alongside the fashion world's biggest hitters (hello Burberry), we can't ignore high street staples such as M&S, Arket and John Lewis, whose practical kids clothing will go the distance. Plus, independent brands like Floral Threads, Polarn O. Pyret and vintage store And They Wear mean the child in your life's wardrobes are starting off as green as they mean to go on.

So whether you're looking for bold and boisterous hues or classic shapes and natural tones, these are the best children and baby clothing brands to shop from now.

Age of Innocence

45 Children's Clothing Brands Favoured By The Fashion Set (3)

Age range: 0-16 years

This London-based brand brings a sweep of nostalgia to its beautiful footwear collections, which cover everything from feather-trimmed sandals to sparkling sneakers. Romantic and timeless but with a strong contemporary feel, you’ll be pleased to hear you, too, can get a pair from the capsule collection for women.

SHOP AGE OF INNOCENCE NOW

Trotters

45 Children's Clothing Brands Favoured By The Fashion Set (4)

Age range: 0-11 years

Currently featuring a Peppa Pig collaboration your child will surely find swoon-worthy, Trotters embraces what children love, but with all the style us parents really want.

SHOP TROTTERS NOW

Konges Sløjd

45 Children's Clothing Brands Favoured By The Fashion Set (5)

Age range: 0 months - 6 years

Konges Sløjd is all about neutral colours to suit your own style, with a touch of whimsy ideal for your growing child. Our favourite is their lemon-print sleep suits.

SHOP KONGES SLØGD NOW

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Bobo Choses

45 Children's Clothing Brands Favoured By The Fashion Set (6)

Age range: 3 months - 13 years

This Mediterranean-based brand is all about creative play. Perfect for climbing trees and a teddy bear's picnic, Bobo Choses feeds imagination.

SHOP BOBO CHOSES NOW

Whistles Kids

45 Children's Clothing Brands Favoured By The Fashion Set (7)

Age range: 3-12 years

A true high street hero, Whistles has launched childrenswear and it's as stylish, affordable and fun as its main line.

SHOP WHISTLES KIDS NOW

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Marchesa Kids Couture

Age range: 6-16 years

One for only the most special of occasions, Marchesa Kids Couture takes event dressing to the next level. Your little one will feel like royalty in these ballroom-ready designs.

SHOP MARCHESA KIDS COUTURE NOW

Tinycottons

45 Children's Clothing Brands Favoured By The Fashion Set (10)

Age range: 3 months - 12 years

If you want to channel an Alpine aesthetic for the nursery run then Tinycottons and their retro print-covered designs are the ones for you.

SHOP TINYCOTTONS

Moncler Enfant

45 Children's Clothing Brands Favoured By The Fashion Set (11)

Age range: 4-14 years

As the weather turns, look to Moncler's plush puffers and envelop your little one in down jackets and wool jumpers with a luxury feel.

SHOP MONCLER ENFANT

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Bebe Organic

45 Children's Clothing Brands Favoured By The Fashion Set (12)

Age range: 0-12 years

Doing kind of what it says on the tin, Bebe Organic ensures you little one's delicate kin is only clothed in the gentlest organic materials. Founded by a mother and London College of Fashion graduate, Birgit Kadak, the brand creates classic designs that will make you want to become a full time homesteader.

SHOP BEBE ORGANIC

ZIGGY-ZAZA

Age range: 18 months - 6 years

For the free-range bairns in your life, Australian-based ZIGGY-ZAZA will let them express their free spirit with comfy and colourful clothes.

SHOP ZIGGY-ZAZA

LIEWOOD

45 Children's Clothing Brands Favoured By The Fashion Set (14)

Age range: 0-12

Copenhagen-founded LIEWOOD is all about functionality - we're talking skiwear, thermowear and rainwear. So useful.

SHOP LIEWOOD

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Nights By Wilder

Age range: 2-12

Want to get your children excited for bedtime? Then consider buying them these, quite frankly, adorable cotton pyjamas. We're in love.

SHOP NIGHTS BY WILDER

Pepa London

45 Children's Clothing Brands Favoured By The Fashion Set (16)

Age range: 0-10 years

Make like Prince George, Princess Charlotte and Prince Louis (yes, the Royal children actually wear this brand), in this London-designed, Spanish-made, traditional childrenswear brand.

SHOP PEPA LONDON

Binibamba

Age range: 0-36 months

Luxury sheepskin buggy liners, pure merino wool clothing and sweet sheepskin booties will keep your little ones super snuggly. All the cool kids have them.

SHOP BINIBAMBA

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The Row Kids

Age range: 2-10 years

Get ready for the hefty price tag on these cashmere separates, as along with The Row's main line, it's really quite something to behold. That being said, you won't find quality (or chic-ness) like it anywhere else.

SHOP THE ROW KIDS

H&M

Age range: 0-10 years

With everything from homewares to adorable kidswear, H&M is truly a one-stop shop for stylish pieces as affordable prices.

SHOP H&M KIDS

SHOP H&M BABY

The Animal Observatory

Age range: 6 months - 12 years

Comfort and expression go hand in hand with this playful childrenswear brand. Think colour block patterns, frilly tulle skirts and, naturally, lots of animal print. If only they came in adult size too...

SHOP THE ANIMAL OBSERVATORY

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Reiss

Age range: 4-9 years

A modern brand for fashion-forward children featuring coats, jackets, knits, dresses and more.

SHOP REISS KIDS

Dolce & Gabbana

Age range: 3 months - 12 years

The luxury Italian fashion house now caters for babies and children too, offering everything from trainers, coats and T-shirts to rompers, accessories and more.

SHOP DOLCE & GABBANA KIDS

45 Children's Clothing Brands Favoured By The Fashion Set (2024)

FAQs

What are the most important considerations in children's clothing? ›

Clothing that is too small or too large can inhibit body movement and interfere with a child's activities. Avoid uncomfortably small necklines, armholes, sleeves, and waistlines and elastic that is too tight. Clothing that is too large and twists around the body or trips the child should also be avoided.

How many sets of clothes for kids? ›

Kids grow fast and we need to replace clothes quickly–so from a financial and sustainability perspective, it's important to buy less to waste less. A kid capsule ideally includes between 12-14 items of everyday wear. That means each season they need roughly 6 tops, 5 bottoms, and a dress for girls.

What is the biggest kid brand? ›

Target says its in-house children's apparel brand Cat & Jack is the largest kids brand in the US. The retailer said it sells enough for every kid under 12 in the US to have eight items. Like all of Target's owned brands, Cat & Jack has a 1-year return policy, which parents love.

What kind of clothes do kids like to wear? ›

Children need clothing that is mild on the skin because their skin is sensitive. Look for clothes made from natural materials and are gentle on skin. Kids feel more at ease wearing tops and T-shirts since they are cosy, light, and comfy. Girls prefer to wear tops with jeans the most.

Who is the target market for children's clothing? ›

The target audience for kids' clothing typically includes: Parents and caregivers: They are the primary purchasers of children's clothing. They seek comfortable, durable, and affordable clothing that reflects the child's personality and preferences.

What age do kids choose clothes? ›

There's no “set rule” for picking the right age. Some children can start dressing themselves as early as the age of two or three, provided they know how to choose the right (most appropriate) clothing for the situation.

How does clothing affect children? ›

The clothes children wear can affect the development of their independence and self-help skills. For example: Trousers that fit comfortably and have an elastic waist are easier for young children to pull down and up than tighter fitting clothes, or ones with zips and studs.

What are the basic requirements of children's clothing? ›

For young children below age 7

Clothing should not have any cords or drawstrings around the hood and neck area. Halter-styled clothes should be made as one continuous piece, i.e. with no loose or free ends. Shoulder straps should be one continuous piece that is securely fastened and have no loose or free ends.

Why is dress code important for kids? ›

Dress codes are made to set as guidelines on the proper clothes you should wear in school. For some, it may feel that their freedom of expression is being restricted by these, understand that it's not the purpose of the dress code. Dress codes are implemented to teach you value discipline, respect, and obedience.

What is a 7 in kids clothing? ›

CHILDREN'S CLOTHES SIZES

Most children aged 18 months to 8 years wear size 4-7, while children aged 8-14 wear size 7-14. While busy parents consider baby clothing the same, some clothes are small enough for toddlers and older kids.

What does 4 mean in kids clothes? ›

A: 3T and 4T typically mean a 3 or 4 year old toddler..... however my 4 year old still fits into 3T. So the sizes are not exclusively age dependent.

How often should you buy kids clothes? ›

With normal wear, most children's clothing can be expected to last around two years. Play clothes might have a shorter lifespan—around a year, on average.

Is Carter's a good brand for kids? ›

Trusted by generations of families for making life easier, Carter's creates a full range of quality baby and children's clothing, gifts, and accessories that have provided solutions for real life since 1865.

Which fabric is preferred by kids? ›

Cotton, being a natural fiber is never harmful or toxic and they are the softest of every other fiber. Although there are multitudes of fabric options for babies and kids, being natural, cotton fabric is the only faultless choice that can be made for them.

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